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In particular, an ever increasing number of house-wives are endeavouring to establish small home-based businesses and revenue sources. These Work At Home Mums or WAHMS are driven by a need to supplement the family income, while remaining at home often minding small children. Rising child-care center fees and in some cases the recent closures of child-care centers like ABC Learning Centers has made it either difficult or not economically viable for these mums to fulfil normal employment.

WAHMS are discovering exciting new areas of income production including eCommerce and Affiliate Marketing. We see a marked increase in the number of professional e-store applications, more expenditure on internet advertising programs, and an increase in web hosting accounts with emails, blogs and portals.

Web hosts are needing to redesign what was previously a “computer wizards world” into something much more user friendly and easy to operate. WAHMS are not interested in whether you have IMAP access or 25 FTP accounts, they just want a site that is easy to update with email etc that just works straight out of the box.

auStores Web Hosting and e-Stores is one web host that has always supported the WAHMS, and have designed their hosted e-stores with friendly usability in mind! In addition they have a specially trained support team who know and understand exactly what the customer is trying to achieve. Their support desk is second to none when it comes to either just providing a few tips, or simply fixing the problem.

I was impressed when a visitor to this blog informed me that she had a free e-store with auStores some years ago, and had been having trouble with changing the background color of her page heading. She logged on to her e-store one morning to update some products, and to her delight discovered that not only had some-one fixed the background, but they had nicely re-formatted her header text into table cells for her.

Now that is definitely support service on and above the call of duty. When I spoke to John Kelso at auStores about this, he responded that during “quiet” periods Support Staff were required to browse customers sites and to fix any obvious errors the client may have inadvertently made.

My advice to anyone contemplating trading on the internet, is to thoroughly consider their options, be very wary of the get-rich-quick schemes (If it sounds too good to be true, then it probably is) and look for hidden costs and fees that some unscrupulous web hosts seem to forget to mention upfront.

Generally speaking, there are 3 types of estore available to you.

The first type is an ecommerce hosting account where you install, configure, and maintain your own estore software, and operate and maintain the entire web site by yourself. You begin by opening a web hosting account, registering a domain name, installing osCommerce, osCAR, ZenCart or similar software, and sort it all out yourself. You would need to be mildly conversant with PHP and HTML, and be able to confidently upload files by FTP to do this.

The second and most popular type is a hosted estore account, where the ecommerce software such as osCAR is already installed, configured and maintained by the parent hosting company, and is more commonly known as a turnkey or ready to go estore. You usually have a choice of using your own registered domain name, or simply using a subdomain name of the parent hosting company. Hosted estores are the quickest way to get online, as you only need concern yourself with your products and sales, as you can safely leave the technical stuff to the hosts.

The third type is the professional or full-blown ecommerce system that is operated from either a dedicated server, or a cluster of servers by an IT crew and a collection of staff involved in the actual day to day updating and maintenance of the entire system. This system is what is deployed by the big boys, and will require nothing more from you other than hundreds of thousands of dollars in cash, so we don’t think you are quite ready for this one yet.

Recommendation: Try hosted estores first.

This is a question that we frequently hear, and see on web hosting forums everywhere.

In short, if you do not know the answer to this question, then you pretty much only need a Shared Hosting Reseller account to begin with.

Shared reseller hosting is the ideal startup situation for anyone wanting to sell a few monthly hosting accounts to help offset the costs of their reseller account. It is usually fully managed by the parent hosting company, who takes care of all the level 3 service issues, and handles all the technical stuff for you.

A dedicated server on the other hand, can be either a physical server box in a rack dedicated entirely to you, or a VPS server dedicated to you with the actual physical server box being controlled by the parent hosting company, while you and others share this box, you each have your own “Virtual” server.

With a dedicated server you will need to be very conversant with your operating system, eg Linux, FreeBSD etc, and be able to maintain and update both the OS and the hosting software system you deploy. You will need to be able to configure your own virtual hosting account, email servers, ftp servers etc etc.

In essence, with a full dedicated server, you are on your own baby!

These days I think nearly everyone is familiar with receiving spam emails for online pharmaceuticals, software, and other junk, not to mention Nigerian and other scams.

Most of us compromise these spam emails by setting our spam-filters higher, and in the process we also miss out on a lot of important mailings and newsletters that we have actually subscribed to.

Unfortunately, the same applies to your eStore newsletters that you send out to your customers, advising them of the latest specials, pricing updates and new items etc etc. Too often, your customer never sees the newsletter as it is gobbled up by your anti-spam filters as junk mail.

There-fore, it is very important to consider the layout of your newsletter just as much as the content you put into it.

1. Ensure that your eStores “from” email address is a valid one for a starter.

2. The title of your newsletter will appear as the email’s subject, so make sure it reads like “Freds Online Shop Newsletter for Dec 2008″ rather than “Doohickeys are only $19.95 this month”.

3. Make sure you have a clear opening statement in font-size 10px and not 6px, that states that this is the “Freds Online Shop Newsletter for Dec 2008″ that you are subscribed to.

4. Ensure that you have an unsubscribe option clearly positioned at least at the bottom of your newsletter, or better at the top and bottom, with a direct link to your http://www.yourshop.com/login.php. Make sure you include instructions on how to unsubscribe.

You must ensure that your newsletter complies with the regulations found here at The Department of Broadband, Communications and the Digital Economy .

The three key steps involved are:

1. Consent - you need to have consent from the person to whom you are sending your message.
2. Identify - you should clearly identify who is responsible for sending the message and how to contact them.
3. Unsubscribe - your messages should contain an unsubscribe facility to enable the recipient to unsubscribe.

Notify your customers that they should check their “junk mail” box for your newsletter, and to include your sending address in the “white-list” of allowed addresses in their spam filters.

Try to make your content exciting, new, interesting and brief. If you have a new product to shout about then, run a dynamic heading for it, perhaps with a single image, a special or introductory price, and have it link to your products description page. Do NOT over elaborate in the newsletter, let them get the main story and the features list from your site.

Kepp that newsletter short and to the point, not a 1000 word boring essay!
Good Luck.

Free or cheap web hosting in Australia, does it exist, and what are the Pros and Cons?

Yes it does exist. There are Australian hosting sites actually offering free web hosting right here in Australia! As for cheap Australian web hosting, a Google search will quickly reveal hosting plans for less than $5.00 a month! Just how cheap do you need!

Free Hosting
Pros:
Well you can’t get cheaper than FREE!
Cons:
Usually limited in features.
Often uses a subdomain name of the parent site
Support is way way down the list
Usually sponsored by advertisments.
Mail-boxes often flooded with newsletter spams.

Cheap Hosting
Pros:
Readily affordable.

Cons:
Feature limited
Often shared hosting so down-time is imminent
Lower support priority
Slower servers
No phone support

So there you have it. I realise that there may be exceptions to the rule, how ever in the majority of cases, you will find that what i have written is about right. One only needs to read all the complaints pertaining to various hosting companies and their lack of support in the forums at webhostingtalk.com.au to soon realise that 99% of the whingers are either free or el-cheapo economy hosting accounts.

That is why companies such as auStores.com.au shy away from shared hosting, and actually own their own server boxes outright, with a direct internet connection in a reputable data center.

Just remember, you only get what you pay for, so if it’s free, you cannot expect the support and features that a premium account would be receiving.

Why is it done this way? Well one of the main reasons that dollars equals service, is to help weed out the chaff from the wheat. Why waste expensive man hours working on a free or cheap business web site that will never be able to cut the mustard, as the owner is not really serious about succeeding?